A Link partner is a company you refer on your website and who does the same for you. It’s a great way to refer companies even if you forget to talk about them on a daily basis. Having link partners allows the search engines to crawl further into your website. You can choose link partners […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
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