AÂ winning Pay-Per-Click (SEM) campaign must consider the following questions: How many new clients do we need to obtain from our PPC campaign per month? How many inquiries do we need to obtain to reach our new client goal? (Your Conversion Rate) How many clicks on our PPC ad do we need to reach the number […]
A Link partner is a company you refer on your website and who does the same for you. It’s a great way to refer companies even if you forget to talk about them on a daily basis. Having link partners allows the search engines to crawl further into your website. You can choose link partners […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]